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The Lab W1 is the brainchild of Yasmin Jones-Henry (Financial Times writer, cultural placeshaping strategist, Author of the 33 Cavendish Square/ Oxford Street Placeshaping Strategy and co-founder of The Lab E20).

We’re a testbed and living laboratory for:

• The Future of Cultural Programming & the Experiential Economy

• The Future of Cultural Production & Inclusive Creative Workspace Design

• The Future of Fashion, Sustainable Luxury & Circular Retail

• Career Pathways into the Creative Industries of the Future

Working with our delivery partners, we believe in the power of co-design and cross-sector collaboration. We exist to support, scale and champion cultural production that offers place-based solutions for local communities, local stakeholders, creative entrepreneurs, investors and emerging talent.