About our cultural programme
“ HOMEGROWN “ is the new flagship cultural programme curated by Yasmin Jones-Henry for the reimagining of London’s West End.
Through co-design and cross-sector collaboration we’re championing the UK’s grassroots talent across craft, creative enterprise and cultural innovation. Our events, exhibitions and collaborations come with sector specific ambitions to define :
The Future of Circular Fashion & Regenerative Design
In alignment with the British Fashion Council’s vision for a truly circular UK fashion and retail sector we’ll be supporting the incubation and acceleration of London’s NextGen designers manifesting craft excellence and material innovation.
The Future of Independent Film
Nurturing the next generation of storytellers and content creators. Collaborating with industry pioneers to create career pathways for local youth.
The Future of Independent UK Music
Soho and the West End has a long and groundbreaking heritage of supporting independent musicians and live performance. We will be ensuring accessible and affordable space for cultural production continues.
The Future of Creative Enterprise
Our cultural programme supports the placeshaping vision for the regeneration of Oxford Street and Soho as London’s bespoke hub for the future of creative enterprise and co-designed workspace culture.
Our ambition and our aim is to deliver a future-proofed, testbed for the future of workspace culture and commercial leasing for London that retains the best talent and supports emerging businesses.